What-Do-You-Do? Calls For Honest Answer

A word of caution to those who have embraced the concept of the 30-second elevator pitch, have used it in business settings or spent hours crafting your message around it: You may not like this column. Actually, you may feel annoyed that all the time and energy you've...

5 Reasons to Take Down the Elevator Pitch

Consider yourself among the fortunate few if you haven't heard of the elevator pitch in business; nor spent hours crafting the perfect commercial to answer the question, "What do you do?" After attending hundreds of events, meeting thousands of people and watching...